Beach Marketing and Event Promotions


When proposition 13 limited government funding for ocean competitions, Scott Hubbell Productions, Inc. (SHP) went out to the corporate sector to keep these types of events on the calendar. It was Scott Hubbell's love for these events and his success at attracting corporate funding that created SHP, Inc. In the last decade alone SHP, Inc. has generated several million dollars of funding for beach related programs while continuing to build an impressive reputation for skill at producing and filming live events above and below the ocean’s surface.
In 1983, SHP established the beach marketing concept that the Los Angeles Board of Supervisors adopted. The concept was to bring the corporate sector into supporting beach operations and events. The Department of Beaches has generated substantial income every year from that SHP blueprint. These concepts have been implemented statewide. SHP's success in finding sponsorship dollars for events attracted several other organizations to seek SHP representation. This equated to more events on the beaches; SHP was responsible for generating the Department more than 50% of its permit revenues. This led to the development of the special event permit program for the Los Angeles County Beaches. SHP ran this program on a three-year contract with the County and SHP tripled the county’s beach event revenue.
In addition, SHP has coordinated Beach concerts; Sporting events and Corporate parties. In the last 25 years, SHP events have attracted over 500,000 participants and have provided free entertainment to millions of spectators. Our company has been a marketing consultant for the Southern California Ford Dealers, Anheuser-Busch, and the Nissan Motor Corporation. We have provided creative input on several of their successful advertising campaigns. Since 1981, SHP Inc. has successfully promoted over 500 events. (See event highlights)

SHP’s Mission Statement:
Over-Deliver • On-time • On-Budget


SHP EVENT HIGHLIGHTS:

The Bud Light Ocean Festival Series 1988-1998
The Nissan Beach 1999-2002
The International Surf Festival
The Bud Light California Beach Volleyball Series
The Michelob Light Women US and World Beach Volleyball Championships
The Michelob Malibu Longboard Invitational
The Bud Light Buffalo Big Board Classic
The 1994 Bud Light US Longboard Championships
The Bud Light California State Volleyball Championships
The 1997-1998 Southern California Ford Dealers Beach Promotions
The General Foods/Crystal Light LA Beach Summer Event Series
The Crystal Light World Windsurfing Regatta
The Catalina Paddleboard Race
The Maui and Sons Malibu Surfing Invitational
The California Hawaiian Tropic Beauty Contest
The 1994 Oxbow World Longboard Championships
The 1993 Jantzen National Lifeguard Championships
The National Amateur Volleyball Championships
The CSLSA Regional Lifeguard Championships
The Details Magazine LA Volleyball Open
The Oceanside World Body Surfing Championships
The Malibu Molson World Lifesaving Championships
The Stroh's California Gold
The First Miller Pro Beach Volleyball Tournament
The Mayor Bradley Japan vs. California Tug of War